SISMA is a social-educational organization founded in 2006 by businessman Udi Angel. Operating across more than 400 schools nationwide, the initiative bridges social gaps by equipping children with essential technological skills and driving educational innovation.
SISMA approached Studio Roof for a complete strategic and visual rebrand. Our goal was to elevate them into a vibrant lifestyle brand - something modern, cool, and desirable that kids (and adults!) would want to be a part of. We reimagined SISMA as an open digital window: a modern space that bridges tech with human connection, values with creativity, and ideas with real-world realization.
SISMA.CO.IL
Created during my work at Studio Roof, I led the rebranding process from start to end - designing the new logo, creating the visual language, art direction, casting, and styling.
Since the rebranding’s launch, I have continued to manage the account on a daily basis, guiding SISMA’s brand evolution, overseeing ongoing creative projects, and keeping their visual identity fresh and engaging.
Videography: Hila Chen | Photography: Dima Talianski